Seoul Dessert Fair

On Sunday, I went to the 5th Seoul Dessert Fair, which was held in Seoul World Cup Stadium. This fair was a 2 day event, and started on Saturday September 24th. The entrance fee was 5,000 won at the door, and 3,000 won if you bought the tickets early online. We bought our tickets using coupang, an online discount website. TMON is also a great discount website to use to get tickets here in Korea. I had been looking forward to this event all week long, and the days leading up to the event I found myself searching hashtags related to the event and the participants. The event was filled with cute/interesting looking desserts that are the kind you would feel the urge to Instagram. I am so excited to show you some of the adorable dessert vendors that were at this fair. I will also leave their Instagram’s – if they have one below their photo’s so you guys can check them out.

At the entrance, there was a large display showcasing some of the more famous desserts available at the fair and a number indicating where their booth could be found.


All the photos I took at the fair were with my iphone, and I ended up accidentally deleting the originals and only keeping the versions I posted on instagram, so i’m sorry for the poor quality! Anyways, the most common kind of dessert that could be found at the fair were meringues, character macrons, sugar cookies, chocolate bars with dried fruits inside, jams and spreads, and teas. Most of the booths also provided free samples of their products. Because of this, I was in complete  sugar shock by the time I left.

One of the most popular phenomenon was probably the drinks by ‘gentle kiss’. I saw soo many posts about this on instagram and I knew I had to get in on it too. The best part was that it was cheap to buy this at only 3,000 won. It also came in an adorable bottle, and a wide variety of flavors, from teas to aides to coffee. We ordered green grape aide. They also had a special offer going on that if you posted a photo of yourself with your gentle kiss drink on instagram, you could get a free ice tea. I was so excited because now I could collect another cute bottle.


After quenching our thirsts, we decided to move to the next booth, which was another popular one that I have seen many times on instagram. WarmE is the name of this company, and they are known for their cute cake bars. I tried their samples and man were they delicious and moist (sorry if you hate the sound of that word). Some of the cute shapes that these cake bars come in are, a banana, Popsicle, watermelon, and Spongebob characters. The banana was the cheapest, and cutest in my opinion. It was 3,000 per cake bar, and the others were 5,000. You can check out Gentle Kiss Instagram: gentlekiss_

Of course I had to buy the cute banana and ended up giving it to my friend. But I heard the taste was kind of like cookie dough with chocolate chips inside, yummy! You can check out WarmE’s instagram: warme0310.


Another popular item being sold at the dessert fair was these chocolate bars with dried fruit in them. There were many different vendors selling these kinds of fruit and nut bars.They looked incredibly pretty and I was very tempted to buy these, however, the prices of these bars ranged from 5-6,000 won and I just couldn’t justify spending so much money on a chocolate bar. In the future, I want to try to create one of these bars by myself. The one featured above is made by a company called ‘Calon’. You can find them on instagram: calon_choco. Another popular vendor selling bars similar to this style was a company called, ‘BBMINT’. They also sell bars in the shape of pizza slices and looks incredibly cute. I didn’t take a photo of their booth though because there were always soo many people surrounding their table so I couldn’t get a good look. You can check BBMINTS instagram at: simjihoi.

The next purchase I made was by the company Seoul Cake: ‘jjungjjunga’ on instagram. I believe they are most famous for their beautiful rainbow pound cakes. However upon visiting their booth, I couldn’t help but notice their cute unicorn sugar cookies and knew I had to buy one. The unicorns came in different hair colors. Green, blue, purple, pink, and yellow. I bought the pink one. I believe this cookie was around 2 or 3,000 won.


I actually ended up snapping the poor things neck. So I attempted to edit the photo in an app on my phone so that’s the reason why it looks so weird near the neck section.

The next dessert I purchased was an adorable flower pot cake. If you have seen one of my previous posts about Banana Tree, you would probably think that these desserts look similar to the pudding cakes in the flower pot from Banana Tree. The difference is that with these flower pot cakes, the pot is edible and is made from cookie. Also unlike the flowers pots from Banana Tree, the flowers in the pots are edible too and not just a decoration.




When we bought these flower pot cakes, they packed it for us and included a cute plastic shovel spoon. Unfortunately I do not remember the company name.

Here is a photo of my Seoul Dessert Fair haul:


Below are some photos of the other booths I saw while at the fair:


There were many cute meringues for sale.


Such cute pound cakes!




Rose shaped meringues inside of a bouquet.


Cute character cookies.




More character cupcakes.

I hope you guys have enjoyed my post and the photo’s I took of the event. Again, I am sorry about the low quality photos!






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